RMC CHECKOFF INITIATIVE!
Strengthening the industry that strengthens America
Concrete producers all over America are pulling together to create an industry-wide organization whose sole focus is to increase demand for ready-mix concrete.
RMC checkoff initiative builds on a program template that has proven its success in coordinating the efforts of other fragmented commodity industries composed of producers of all sizes and types. One such program has already generated a 7-to-1 return on every dollar invested by its participants.
A vast majority of Ready Mixed Concrete producers believe our checkoff initiative will do the same for us – strengthening the industry that strengthens America – by expanding our markets and boosting our revenues while creating good-paying local jobs and improving the quality of life for everyone in America.
When we pull together, we succeed together. And we invite you to join us.
